Users can replace the standard ring tone with audio content - Viral marketing service that impacts the operator's entire subscriber base.
Finally a true killer application!
One of the biggest money spinning services of the recent past has been the widely successful Ringback Tone service. First introduced in Japan and South Korea, the Ringback Tone service is now largely proposed worldwide and has turned the fortunes for many wireless, conventional or next-gen operators!
What is the Ringback Tone and why does it have bright and long future?
The Ringback Tone is simply the standard ring tone that callers hear before getting connected to a subscriber. In telecom networks equipped with RBT service, subscribers can replace the standard ring tone with audio content and dedicate it to individuals, groups, time of day, or event. So Ringback Tone use is only limited by one's lack of subscriber's imagination!
Viral marketing service that impacts the operator's entire customer base
Everyone who calls a Ringback Tone subscriber is exposed to the service and the audio ring tone remains broadcasted from the network, not from the user's device. The operator and subscribers, become part of snow-ball revenue generating viral process influencing and motivating the entire customer base to purchase newer content on regular basis.
Selection and activation of Ringback Tones
Similar to popular mobile ring tones and logos portals, once generated the Ringback Tones are published on the operator's web portal allowing subscribers to listen and identify their preferred Ringback Tone. To activate it, the subscriber simply sends an SMS containing the product code of the selected Ringback Tone to a toll number.
Support of 3rd party Content Provider
The success of the RBT service comes with partnering with 3rd party content providers so customization becomes virtually limitless! The content providers together with audio copywriters form the value chain driving regular revenues to the operator.
Purchase-While-Listen
Among many innovative features Opencode's Ringback Tone System supports Purchase-While-Listen, allowing callers listening to a particular ringback tone, to immediately purchase it by simply pressing a DTMF key stimulating even further operator's sales.
3G and Video Ringback Tone
Committed to product innovation Opencode offers today, tomorrow's 3G ringback tone systems.
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